Equity and Mutual Fund Advisory
Research led selection across equity and mutual funds, recommended in direct plans only, because the cost difference compounds for as long as you hold.
Direct plans, always
Direct plans of mutual funds carry a lower expense ratio than regular plans because they exclude distributor commission. Since we earn nothing from your investments, there is no reason for us to recommend anything else. Over long holding periods the saved expense ratio compounds in your favour rather than someone else's.
How funds are selected
Selection looks at mandate consistency, portfolio construction, how the fund behaved in drawdowns, manager tenure, total cost and how the fund fits alongside what you already hold. Short term performance tables are the least useful input and are weighted accordingly.
Direct equity
Where direct equity is appropriate to your risk capacity, recommendations are research backed and position sized deliberately. Direct equity is not suitable for every investor and we will say so when it is not.
What we will not do
We do not offer tips, intraday calls, assured returns or model portfolios promising a target. SEBI prohibits registered advisers from promising returns, and no honest adviser would want to.
Other services
Talk it through with a fiduciary adviser
A free consultation, no product pitch, no obligation.